Showing posts with label trade. Show all posts
Showing posts with label trade. Show all posts

Tuesday, June 14, 2011

Is Online Shopping the future of trade?

The Internet has revolutionized our lives to such an extent that the global network has become more then just a tool for most, but rather a necessary aid in daily life. More and more people go online to wireless networks has created the Internet closer and closer: it is on our cellphones, in our cars and television sets, hospital surgery rooms and fishing boats who fight against waves of the Atlantic.

And this revolution has brought a new way to shop. Both large and small, ecommerce websites have literally flooded the Internet of hundreds of thousands. All you can buy from brick and mortar store, you can also buy online: from food and clothing for weapons and ammunition, no matter what you are looking for, you're bound to find the right online store with just a few mouse clicks.

This revolution has sent cold shivers down the spines of brick and mortar businesses. And what was their reaction? They have opened online stores go hand in hand with the conventional businesses. Each "Mom and Pop 's" cheesecake shop has now also a Web site. In a recent survey, 68% of small businesses owners have stated that they are afraid of being put into receivership by the raging stream that e-commerce has become. It is no wonder that many of them have decided to join the revolution and establish a sort of an online presence even if most of them have stated that they have an aversion to the Internet.

But the large operators have reason to be afraid? Will we start seeing ghostly, deserted Walmarts across the country? Probably not in the near future, but the day will come when most people will only stop shopping offline longer. A trip to Walmart wastes time, burn gas and sometimes add some extra dots on counter stress.

The latest developments in mobile technology and the introduction of mobile phones with improved web has also made some people for their business when they receive from work and have them delivered at their doorsteps when they come home. So "time is money", these practices are lifesaving for people working two jobs.

Technology will continue to make progress and e-commerce will closely follow in its footsteps. Everything is easier and less time-consuming, leaving us more time to enjoy the things that really matter in life: who we love, our friends and hobbies (about shopping in a bricks and mortar store is of course on your hobby list).

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Monday, June 06, 2011

Skinny mirrors and other Tricks for retail trade

The other day I noticed that my wife saw particularly thin in the mirror outside the dressing room in a department store. This got me to thinking: could it be that stores warp mirrors so people look thinner when trying on clothes? I spoke with Visual and Creative Manager of a top international companies in retail and asked the question. The Answer? Yes! She told me that stores will quite often lean dressing room mirrors back only slightly to give the illusion of rest, when customers on clothes. Studies have shown that the reduction of "fat mirrors" and "thin mirrors" increase sales. She also showed several other common retail clothing store trick:

Together with the angled mirror lights tends to be softer and more flattering in the dressing room.Some stores destroy actually with sizing clothing so that women will suddenly think they fit in a size zero when they were a size four minutes ago, at a rival shop.Store managers have worked out that men tend to go to the left, and prefers to go downstairs, while women go to the right and upstairs. Men's and women's titles are placed in more sophisticated shops that take into account. "Destination stores, ' as shoes and bags-things that people to buy-is best on the back of the store to force customers to go through other buyable items.The amount of music are adjusted depending on what day and time. For example a hip store to a youthful audience will play music stronger on weekends to operate as a location for the hands to be together.Even if a store has 200 copies of an object, they'll put only 10 out of a time and that it looks special. This is also made on the sale rack-sometimes only one of each size are displayed so that people think they can sell and the better would get it instantly.

One thing I wanted to know was if my suspicions were true that stores jack initial costs so that they can assert that the object is selected. My inside sources said they did not do that in her stores, so I had to do a little research. Under this very seldom watched YouTube videos from Australia, it is quite usual to create false sales: false sales in Australia. I don't know if it proves anything, but it is fun to be upset, so I choose to believe it.

In the meantime, where can I get one of those skinny mirrors of my bathroom at home?

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